Creating value
Programme
Introduction
A performance in three acts.
The journey to creating a new business model can grind to a halt unless it proves its worth early on. Our programme delivers commercial return within six weeks of starting the process. With credentials established, we work with agency leaders to create a belief system, operating system and commercial model that is authentic, sustainable and future-facing. The three phases of The Business Model Company programme are:
Turnaround the current model, maximising performance immediately.
Transition to an upgraded model, creating new value.
Transform to a new model, to futureproof and thrive.
The three phases
Deeper thinking, in more detail.
The three phases of The Business Model Company programme are divided into five modules, each of which has specific outputs, work-streams and return-on-investment measures. The workload is carefully managed to keep up momentum, but not derail the daily requirements of running a creative business with clients to service and deadlines to meet. This is how they come together:
Phase 01 - Turnaround
Module 01
Transform commercial performance.
Using our full suite of business model diagnostic tools, we will:
- Undertake a full financial briefing and data collection.
- Create a compelling case for business change.
- Present your future commercial roadmap.
- Achieve business strategy alignment with your leadership team.
Phase 01
Turnaround
Phase 02 - Transition
Module 02
Build a new client engagement model.
Kick-starts the process of re-packaging your capability and moving you up the value chain by:
- Creating new front doors and a value journey
- Building your capability framework
- Preparing current capabilities for productization
- Tailoring client propositions & finalise framework
Module 03
Capture more value.
Continues the process with a standardised delivery methodology, new pricing model and storytelling that allows you to:
- Repackage services into products
- Develop product prototypes
- Establish new commercial model
- Operationalise within business & test with clients
Phase 02
Transition
01 - 03
Overview
Ways of Working
Commit. Collaborate. Consolidate.
There will be no short cuts on your journey to transformation. To support your efforts, The Business Model Company provides guardrails, certainty, and structure at all times.
Our programme methodologies, models, and tools will be transferred to you – ready to be operationalised by you. These resources provide examples to follow, including best in class case studies. All of which will be included in your playbook. The programme is the playbook, and vice versa.
Module 01
Transform commercial performance.
Using our full suite of business model diagnostic tools, we will:
- Undertake a full financial briefing and data collection.
- Create a compelling case for business change.
- Present your future commercial roadmap.
- Achieve business strategy alignment with your leadership team.
Module 02
Build a new client engagement model.
Kick-starts the process of re-packaging your capability and moving you up the value chain by:
- Creating new front doors and a value journey
- Building your capability framework
- Preparing current capabilities for productisation
- Tailoring client propositions & finalise framework
Module 03
Capture more value.
Continues the process with a standardised delivery methodology, new pricing model and storytelling that allows you to:
- Repackage services into products
- Develop product prototypes
- Establish new commercial model
- Operationalise within business and test with clients
Module 04
Commercial and organisational model design.
Secure a more codified and commercial operational base, and an improved margin return by:
- Standardise commercial model and mindset.
- Set up new client engagement model.
- Implement new talent roadmap and investment case.
- Operational readiness convergence strategy.
Module 05
Scaling value with client packages.
Ensure sustainable and significant long-term annual revenue through:
- Training to optimise new front door adoption
- Developing innovative productised programme packages
- Reinforcing operational efficiency
- Extending leadership positioning