Our Manifesto
We’re for ambitious creative companies, brands and advertisers. We’re for businesses that are ready to reject legacy models. We’re for confident leaders who want their companies to thrive. We’re for liberating innovation, swimming upstream, and creating value. We’re for long-term strategies, not cosmetic tactics. We’re for simplicity and focus, confidence and open-mindedness. We’re for agencies and marketers who believe in alignment and mutual growth. We’re for products that represent the high point of creativity, and commerciality. We’re for changing the creative industry from the inside out. For good.
Turnaround. Transition. Transform.
The Business Model Company’s three-phase programme is simple and single minded. It’s designed to guide creative businesses through the actions that unlock the value that lies within. Our clients that have completed the programme have seen commercial quick-wins within months. Start strong. Prove the model. Build safely.
Methodology + mindset = magic
The programme’s proven methodology provides the rigour and discipline that deep, sustainable change demands. Regardless of the size and type of company, the methodology is the methodology. Yes, it requires work. But it’s also enjoyable. Working closely with us, leadership teams will learn how to consistently create value for clients, deliver value to their business, and capture value in different ways. In ways that are true to the business, and the creative talent who shape them.
The programme’s proven methodology provides the rigour and discipline that deep, sustainable change demands. Regardless of the size and type of company, the methodology is the methodology. Yes, it requires work. But it’s also enjoyable. Working closely with us, leadership teams will learn how to consistently create value for clients, deliver value to their business, and capture value in different ways. In ways that are true to the business, and the creative talent who shape them.
Belief System
The most important consideration in establishing a new model is not the size of the challenge, but the size of the commitment to change. It’s so fundamental that every single person needs to buy into it, heart and soul. This isn’t building a different way of working; it’s establishing a whole new belief system.
Operating system
Creating new ways of monetising the capability your business delivers demands that you attend to the way your business works. Out with old inefficiencies. In with working with more standardisation and fixed commercial parameters that work for you and your clients. In short, a new operating system.
Commercial model
Implementing a new business model isn’t simply charging for what you previously gave away. Or productising vaguely connected outputs to bump up margins. It’s a factory reset. You’ll switch on a more agile, flexible, and savvy mindset. One that actively responds to client needs and engages them with a new commercial model and mindset.
Playbook
At the heart of every engagement with The Business Model Company is your playbook. It’s co-created during the 12-month programme and is designed to be your plug and play operating system and codified product model. It allows you to scale faster and safely, and is also the story of your transformation.
