Why Agency Business Models are Hurting Effectiveness
19/3/24
Part One: Why agency business models are hurting effectiveness
Podcast: 19 March 2024
In this first episode of a two-part series, WARC’s SVP of content David Tiltman talks to Caroline Johnson, co-founder of The Business Model Company. Discussing whether the financial relationship between clients and agencies is actively undermining the creation of effective work.
Part Two: Fixing a broken business model
Podcast: 21 March 2024
In this second episode of a two-part series, WARC’s SVP of content David Tiltman talks to Lisa de Bonis, CEO at Huge, Nick Baker, founder at Stick & Twist and Caroline Johnson, co-founder at The Business Model Company. Showing how change is possible by looking at two different types of company that have evolved their client relationships.