Successful Business Model Change: The Journey from Service to Value

Successful Business Model Change: The Journey from Service to Value

The Untalented Podcast are joined by Caroline Johnson Co-Founder of The Business Model Company. In this episode, Caroline Johnson discusses key topics shaping the creative industry:

•The issue with the "all-you-can-eat buffet" model and its impact on agency differentiation.

•Shifting from a service-driven culture to one focused on value and outcomes.

•The importance of combining creativity with commercial thinking for long-term success.

•Rethinking pricing models, client engagement, and new revenue strategies.

•Leadership commitment and how it drives successful business transformations.

•Practical advice on embracing change and adding real value for clients.

•Actionable insights on how creativity can lead to growth and innovation.

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