Moving from Service to Value: The Secrets Behind Real Business Model Change

SoDA: Global Members Meeting 2024‍

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Caroline Johnson gave the keynote speech at SoDA’s Global Members Meeting, titled 'Moving from Service to Value: The Secrets Behind Real Business Model Change'. It presented a revealing and honest look at what makes the difference between success and failure when changing models and why cultural transformation is always the greatest challenge to overcome.

Caroline shared five milestones that agencies must overcome in order to shift to a value focused business model and change the game they play in.

1. Address legacy beliefs/behaviours that are preventing progress.
2. Master your business models: know them inside and out.
3. Develop a clear roadmap for change that drives cultural transformation.
4. Disrupt your own client engagement model to align better with your clients.
5. Liberate your value and move from recording your effort, to designing programme solutions with higher level outcomes.

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