Transforming Business Models Demands the Change of Agency Culture

KreaKom - Kreativitet & Kommunikation is the Danish industry association for agencies in media, advertising, and communication. They fight to create the world’s best conditions for companies that work creatively and effectively to change attitudes, behaviour and market share

Caroline Johnson delivered the keynote speech at the annual agency leader seminar on 4^th September 2024, discussing how transforming business models requires a fundamental change in agency culture.

1. Concrete steps on how agencies can start transforming their business models.

2. The challenges that typically arise during the transformation process and how to best overcome them.

3. Hands-on tools and methods for embedding new business and cultural frameworks into the daily operations of agencies.

4. The full day program also explores two other valuable topics - Generation Z talent and the agency leader’s AI toolbox.