Agency Business Model Transformation

This year’s Business Growth Conference (a hybrid event) focuses on what agencies need to do to thrive and prosper in the long-term.

Over the past few years, the emphasis has been on how the advertising industry has had to evolve and transform to stay relevant, commercially astute and deliver growth.

This year, we’ll be diving into the big themes impacting the industry in the future, including:

·The commercial implications of AI

·The future of agency models

·Sustainability and how to retain motivated and engaged young talent

10.55am Agency transformation: re-wiring the house with the lights on
How can agencies change their business model and what might success look like?

·Caroline Johnson, Co-Founder, The Business Model Company

·Lisa De Bonis, Global CEO, Huge

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https://ipa.co.uk/events-listing/ipa-business-growth-conference-2024-in-person/

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